DELIVERABLES:

Refreshed Identity

Iconography

Website Layout

Product Design

Package Design

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EGGOS - SOLUTION TWO

OBJECTIVE:

Eggo is a playful and fun brand that strives to create a unique breakfast experience for kids. Promoting ideas and play for children of all ages.

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Eggo has been around since 1953 and I thought it would be an interesting brand to refresh their look and bring Eggo into the 2020s. I designed two different solutions for Eggo.

SOLUTION ONE:

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Inspired by Eleven’s love for Eggos in the Netflix Original Series Stranger Things, the letters are treated in an upside down, backwards, rotating treatment. Allowing for a more interchangeable style. The “e” and “g” are the same shape which allows for a rotating and playful experience within the lettering. Movement lines encompass the logo to create more playfulness for this family brand.

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IDENTITY REFRESH

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Originally inspired by Eleven in Stranger Things, this identity refresh took on a very playful identity. I vertically flipped the letter "e" to make the "g's" in the logo - the upside down in Stranger Things! And then I literally just ran with this playful mindset. Envisioning how this would look with a family brand and how one could play with Eggo. Adding movement lines around the logo added a nice little finishing touch to enhance the feeling of movement while also providing shapes to create a brand pattern throughout the rest of the refresh.

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